MoveAsOne: Transforming Logistics with Alignment & Trust

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There’s something we don’t talk about enough in logistics — and it’s not tech. It’s not visibility. It’s not cost either.

It’s coordination.

It’s that moment when the truck arrives at the plant gate — but the gate pass isn’t ready.
It’s when the transporter calls the control tower — but no one knows if the material is loaded.
It’s when your customer calls for an update — and five people scramble to find the right answer.

That’s the real enemy: disjointed teams, siloed systems, and zero shared truth.

In India, where logistics is complex, people-intensive, and built on partnerships, the cracks in coordination are not just workflow problems.
They’re trust problems.

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Why Coordination Breaks Down in Indian Logistics

Let’s call it what it is. Logistics in India is a team sport — but everyone’s playing on different fields. Here's why:

• Silos everywhere: Sales, dispatch, control tower, transporters, vendors — everyone works on separate systems, tools, or worse, WhatsApp groups.
• Too much human dependency: Every link in the chain relies on someone remembering to call, email, update, or escalate. One missed message, and the whole chain unravels.
• Fragmented vendor base: Many manufacturers work with 30–300+ vendors. Each with their own processes, tech maturity, and discipline.
• Zero shared source of truth: Everyone has their own version of reality. Shipment delayed? Driver says one thing. Transporter says another. Plant blames loading.

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The Real Cost? It’s Not Just Delays. It’s Trust.

The biggest damage isn’t in minutes or rupees lost.
It’s the erosion of trust:

• Between you and your customers.
• Between dispatch and control tower teams.
• Between your organisation and your transporter network.

And once trust breaks, coordination falls apart even faster.

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That’s Why We Built #MoveAsOne

At Fretron, we realised logistics teams don’t need more dashboards.

They need alignment. They need a shared command centre.
They need transparency without chaos.

#MoveAsOne is our philosophy — and platform — to help you do just that.

It’s built to bring everyone on the same page, no matter where they sit in the value chain.

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What It Looks Like in Action

Here’s what happens when your team starts to #MoveAsOne:

✅ Your internal teams stop playing blame games.

Your dispatch, logistics, and customer service teams work on the same TMS view — with real-time updates on vehicle status, delays, escalations, and PODs.

“Our customer service team used to chase the control tower for updates. Now they check Fretron’s control tower dashboard and answer customer queries confidently — without waiting for callbacks.”
— Logistics Head, Leading FMCG Company

✅ Your vendors feel like partners, not outsiders.

Transporters get access to their own dashboard. They see delays, receive alerts, upload ePODs, and manage trips without hand-holding. And their performance is tracked transparently — they win when you win.

“Once vendors got access to Fretron, our inbound delay rate dropped by 35%. They started competing to be on time.”
— SCM Manager, Cement Manufacturer

✅ Your customers see ONE team, not five departments.

No more mixed messages or unclear ETAs. Your customer sees commitment — and coordination. That’s what they remember.

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Tech Alone Won’t Solve It. Alignment Will.

At Fretron, we don’t believe in technology for the sake of it.

A dashboard without buy-in is just a prettier spreadsheet.
An alert without context is just another notification to mute.

We believe technology must create transparency, ownership, and shared accountability.

That’s what builds trust.
And trust is what powers great supply chains.

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In the End, Customers Don’t Care Who’s Responsible.

They don’t care if the delay was the plant’s fault or the transporter’s.

They don’t care if the ePOD wasn’t submitted because the driver changed SIMs.

They see your brand. They experience your logistics as one team.

So why not work like one?

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It’s Time to #MoveAsOne

If you’re tired of the chaos, if you’re done with finger-pointing, if you’re ready to unlock true team performance — not just across functions, but across partners — let’s talk.

Let’s bring alignment, trust, and coordination back into logistics.

Let’s Move As One.